Privacy Policy

Last updated: July 2026

Gold Rush Digital ("we", "us", or "our") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website at https://goldrush-digital.com or contact us regarding our services.

1. Who We Are

Gold Rush Digital is a digital marketing consultancy providing services including:

Pay-Per-Click (PPC) advertising management
Website design and development
Analytics and tracking implementation
Digital strategy and consultancy services

For the purposes of UK data protection legislation, Gold Rush Digital is the Data Controller of your personal information.

For any privacy-related enquiries, please contact:

Email: scott@goldrush-digital.com
Website: https://goldrush-digital.com

2. Information We Collect

We may collect and process the following information:

Information You Provide Voluntarily

When you contact us via our website, email or enquiry forms, we may collect:

Name
Email address
Telephone number
Company name
Website address
Information contained within your message or enquiry
Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

IP address
Browser type and version
Device information
Operating system
Pages viewed
Time spent on pages
Referral sources
Website usage data

This information is generally collected through cookies and analytics platforms.

3. How We Use Your Information

We use your personal information to:

Respond to enquiries and provide quotations
Deliver our services
Improve website performance and user experience
Monitor website usage and effectiveness
Measure marketing campaign performance
Communicate regarding our services
Comply with legal obligations

We do not sell your personal information to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data:

Legitimate Interests

To operate, improve and market our business services.

Contract

Where processing is necessary to provide services requested by you.

Consent

Where you have consented to analytics, marketing cookies or communications.

Legal Obligation

Where we are required to retain or disclose information by law.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and understand how visitors use our website.

These may include:

Google Analytics 4
Google Tag Manager
Google Ads conversion tracking
Google Remarketing services
Embedded third-party content

Further information can be found in our Cookie Policy.

6. Sharing Your Information

We may share information with trusted third-party providers who assist us in operating our website and delivering services, including:

Website hosting providers
Analytics and reporting platforms
CRM and email providers
Advertising platforms
Security and spam prevention services

These providers only process personal data on our instructions and are required to keep it secure.

We may also disclose information where required by law or to protect our legal rights.

7. International Data Transfers

Some of our third-party service providers may process data outside the United Kingdom.

Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK data protection laws.

8. Data Retention

We retain personal information only for as long as necessary to:

Respond to enquiries
Deliver services
Meet legal, accounting or reporting obligations
Resolve disputes and enforce agreements

Where information is no longer required, it will be securely deleted.

9. Your Rights

Under UK GDPR, you have the right to:

Request access to your personal data
Request correction of inaccurate information
Request deletion of your information
Restrict processing in certain circumstances
Object to processing based on legitimate interests
Request transfer of your information
Withdraw consent at any time where consent is relied upon

To exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

10. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites and encourage you to review their privacy policies separately.

11. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

However, no method of transmission over the internet can be guaranteed to be completely secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies or legal obligations.

Any updates will be posted on this page and the "Last updated" date will be amended accordingly.

13. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

Gold Rush Digital
Email: scott@goldrush-digital.com
Website: https://goldrush-digital.com